In the dynamic world of entrepreneurship, few stories stand out like that of Priyadharshini G. Founder of three distinct brands—CREATIONS, SKILL HUB, and THE SOCIO AURA—Priyadharshini’s journey is a testament to passion, perseverance, and a commitment to creating a positive impact. Here’s a closer look at her inspiring journey and the unique values driving her brands forward.
Meet the Founder: Priyadharshini G
About the Founder:
Born and raised in Coimbatore in a middle-class family, Priyadharshini G embarked on her entrepreneurial journey at the young age of 18 in 2020. She launched her first digital brand, CREATIONS, during the COVID-19 pandemic, leveraging her time to learn about marketing and business processes. After successfully reaching her first 100 customers within the first year, her passion for entrepreneurship was ignited.
Simultaneously pursuing a degree in B.E. Biomedical Engineering, Priyadharshini expanded her horizons in 2021 by freelancing in email writing, designing, and content scripting. Her LinkedIn campaign, Knowledge Factory, in 2022, further solidified her presence in the industry, leading to numerous opportunities and recognition.
By 2023, Priyadharshini founded SKILL HUB, driven by her deep passion for skill development. The brand quickly grew to support over 150 learners across India. In 2024, after briefly venturing into the corporate world, she realized her true calling lay elsewhere and launched her third brand, THE SOCIO AURA, with a friend. Today, she proudly collaborates with multiple clients across India, continues freelancing, and has ventured into the digital product space.
A Vision of Positive Impact
Core Mission:
The core mission of Priyadharshini’s brands is to create a positive impact that leads to a sustainable society. Each brand is driven by the goal of empowering individuals through skill development, mindful marketing, and sustainable branding practices.
Freelancing and Consulting Expertise
In addition to managing her brands, Priyadharshini is a prolific freelancer offering over 10 services to a diverse clientele. She is also a marketing and business process consultant for first-generation startups, leveraging her extensive experience to guide new businesses towards success.
The Spark of Inspiration
Inspiration Behind the Company:
Priyadharshini’s entrepreneurial journey began unexpectedly, driven by inspiration and motivation from her parents. Learning everything from scratch, her determination and resilience have been the cornerstones of her success.
Commitment to Sustainability and Social Responsibility:
Priyadharshini’s approach to social responsibility is rooted in empowerment. By providing skill development opportunities, promoting mindful marketing, and emphasizing sustainable branding, her brands contribute to a more conscious and equitable world.
Goals on the Horizon
Future Vision:
Priyadharshini aims to impact at least 1 crore people through skill development within the next five years. Her vision is to empower individuals and foster a community of learners and entrepreneurs.
Overcoming Challenges
Navigating Obstacles:
One of the main challenges Priyadharshini faced was imposter syndrome. She overcame this through psychological practices like journaling, drawing on her passion for psychology to maintain a positive mindset and continue pushing forward.
A Message to the Youth
Advice for the Youth:
Today’s youth should leverage the power of smartphones to create a positive impact. Be open to opportunities, stay curious, and continually strive for personal and professional growth.
For More Insights:
For more insights and personal stories, connect with Priyadharshini on https://www.linkedin.com/in/priyadg.
Join the Movement
Priyadharshini’s brands—CREATIONS, SKILL HUB, and THE SOCIO AURA—are more than just businesses; they are a movement towards sustainable success and empowerment. Join her on this inspiring journey to drive change and make a difference.
Discover More:
Explore Priyadharshini’s journey and her array of services at her http://priyadharshini.in/.
Connect with Priyadharshini:
For consulting inquiries or to learn more about her freelance services, visit Priyadharshini’s Profile.
